Adobe Analytics

Houston, TX

Contracted

Mid Level

Job Title: Adobe Analytics Consultant
Location: Houston, TX
Key Responsibilities

Implement and configure Adobe Analytics tracking across web and mobile platforms.
Develop and maintain tracking strategies using tools such as Adobe Launch or DTM.
Create and manage Solution Design References (SDRs) and data layer specifications.
Build custom reports, segments, and calculated metrics using Analysis Workspace.
Analyze web traffic and user behavior to identify trends, opportunities, and areas for improvement.
Conduct A/B test analysis and campaign performance evaluation.
Collaborate with developers and QA teams to ensure accurate and consistent data collection.
Provide regular reporting and insights to stakeholders and leadership teams.

Required Skills

3+ years of hands-on experience with Adobe Analytics (Omniture SiteCatalyst).
Proficient in Adobe Launch, Adobe Target, and Adobe Experience Platform (AEP) is a plus.
Strong understanding of KPIs, web metrics, and digital marketing performance.
Experience working with tag management systems (Tealium, GTM, Ensighten, etc.).
Skilled in using debugging tools (Charles Proxy, Fiddler, Adobe Debugger, Omnibug).
Ability to interpret complex data and turn it into clear, actionable insights.
Working knowledge of JavaScript, HTML, or other web technologies is a plus.

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